Internet

Recently, a prominent startup founder tweeted the following:

“Twitter seems very boring lately.

Actually, maybe it’s the whole tech industry—there’s less drama, fewer interesting characters to follow.”

It struck me as one of the oddest things I’ve ever seen posted on Twitter. It seems to be based on the idea that they only follow people talking about the tech industry. And if you only follow people posting about the tech industry on Twitter, of course it’s going to get fucking boring.

I follow my fair share of people posting about tech on Twitter, obviously. Speaking purely personally, none of them are the most interesting people in my feed. (The most interesting people tend to tweet about old sitcoms, or sex, or sex in old sitcoms.) But what I love reading about on Twitter is merely my personal preference. The bigger issue here is: if you only surround yourself with voices which talk about tech, do you even care about the things that tech is supposed to be enabling?

You don’t write a blogging platform for the sake of writing a blogging platform; you write it to help people tell a story. You don’t write a messaging app for the sake of writing a messaging app; you write it to help people communicate. You don’t work on self-driving cars for the sake of working on self-driving cars; you do it to improve people’s lives. Stories, communication, lives… which are not about tech. If you aren’t interested in all the non-tech stuff going on around you, why even care about tech itself in the first place? Tech isn’t there just for the sake of tech; it’s there to free people to do a million and one other things.

I work in television transmission. And of course, I have a natural interest in the technology behind what I do, and the processes involved. Hell, I still get excited about counting the news on air. But that can’t be the only thing I’m interested in. I have to care about the material I’m putting out too – what the intent behind it is, and what it means to viewers. Otherwise, it’s a) impossible to do my job properly, and b) extremely boring.

I have to care about the people and stories my work is enabling, as well as the fucking mixing desk. Even if the mixing desk is also really interesting.

If you work in tech, but all you’re surrounding yourself with is voices of people in the tech industry, you’re doing a terrible job. If you aren’t listening to the voices of the people who use your tech, then for a start you’re not getting enough context about life in order to help develop the most effective technology in the first place. But then, I have no clue why somebody would only want to listen to people talking about tech anyway. It’s such a tiny part of what life is.

Only following people who talk about tech on Twitter and then being surprised to find it boring is just the same as only following fishmongers on Twitter, and then getting bored at endless complaints about the wholesale price of cod. At best, it shows a terrible lack of self-awareness. And it does nothing to persuade people who already think the tech industry is far too insular for its own good to think otherwise.

Go and follow writers. Go and follow archivists. Go and follow sex workers. Go and follow people who are just using Twitter to do stupid jokes. Go and follow anyone who isn’t just talking about the latest Apple rumours and Android Nougat. The world may suddenly seem an awful lot less boring.

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Yesterday was the 16th anniversary of the first episode of Big Brother in the UK. And the Elstree Studios Twitter account saw fit to celebrate the occasion:

Watch the first ever episode of #BBUK which was launched on @Channel4 16 years ago in 2000 https://t.co/hUaOdM6keK pic.twitter.com/o1A2KyJKAe

— Elstree Studios (@ElstreeStudios) July 18, 2016

The tweet irritated me. Not in a “oh shit, what has 2016 got to offer us now” kind of way. Just a mild irritance, like an ingrown pube, or an itchy bumhole, or Steve Brookstein. It took me a little while to work out exactly why, though.

First, let’s eliminate some possibilities. Anyone thinking this is going to be a rant about how awful Big Brother is should probably go and read another site instead. If you think the show is a sign television has “dumbed down”¹, perhaps consider that the beauty of Big Brother at its best is hours upon hours of investment in people… where suddenly, a single look shot across the room means everything. The greatest moments can be the most subtle, and take the most effort to truly get – it demands attention and commitment from the audience. The very opposite of dumbed-down television.

But I digress. A more valid point about the tweet is querying why Elstree Studios made it, when the first two series of Big Brother weren’t shot at Elstree at all, but in Bow, near the 3 Mills Studios.² Still, let’s give them the benefit of the doubt, and assume that they know that full well, and thought that it was still worth linking to regardless. Fine.

The problems come, however, when you actually take a look at the linked-to video of the first episode. This isn’t an official upload, either by Channel 4 or Endemol. This is an unofficial upload by a fan, taken from a VHS off-air recording made back in 2000. Dodgy hiss throughout and all. And immediately, alarm bells start to ring.

Now, I have no moral problem with that video being uploaded – it’s not like the episode has had a commercial release. It’s perhaps slightly weird that Elstree would associate itself with an illegal upload of a show that they’re currently hosting at the studios – or, indeed, would associate itself with any illegal uploads at all. For a major studio to give out a slightly confused message about piracy is pretty strange in itself.

But that’s not what really bugs me about this. Ultimately my problem with the tweet: it makes the world-renowned Elstree Studios feel… small.

When I think of Elstree, I think of professional kit. As we’re talking about television I’ll skip over trying to romanticise 35mm or something, and instead try to romanticise broadcast quality signals being fibred over to BT Tower. (It gets me hard, anyway.) The image I have of Elstree is one of absolute professionalism – of trained crews working together to provide the highest quality final result it’s possible to offer.

What don’t I think of? Someone recording something off-air onto a manky VHS tape, and then years later sticking it on YouTube with a shitty hiss all over it. I just don’t think that’s something Elstree should be associated with.

If Elstree is linking to any televison programme it has even the slightest connection to, it should be an official, top-quality version of it. Yes, it was only a silly, throwaway tweet for an anniversary… but even silly tweets mean something. There really wouldn’t be any harm in Elstree’s Twitter account just being that bit more professional.

Because without professionalism, and a commitment to a quality end result, we can all just upload shit to YouTube that we recorded on our phones… and there’s no reason for Elstree to exist at all.

1. I do actually have plenty of sympathy with the idea that too much television considers its audience less intelligent than it used to be, but unfortunately many people who use the phrase “dumbed down” don’t seem to say much interesting themselves – just repeatedly spout cliches. ↩

2. Incidentally, see the section on 3 Mills on the brilliant History of Television Studios in London site for the full story behind those studios. ↩

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Back in 2013, Megan Fox discovered Twitter:

I'm incredibly late to the party but I'm here nonetheless, so what now?

— Megan Fox (@meganfox) January 3, 2013

Sadly, it didn’t last. Her last ever tweet:

5 days on Twitter and I have yet to discern it's purpose. #WhatIsThePoint ???

— Megan Fox (@meganfox) January 9, 2013

Never has the question “What is the point?” been so easy to answer. If you check her profile page, how many people was Megan following? Answer: zero. Nought. 0. Precisely none. If you don’t actually follow anybody Twitter, no wonder you got fuck-all out of it. Following other people and reading what they have to say is pretty much the entire point of the thing.

Still, don’t worry! On her Twitter profile, Megan has helpfully included a link to her official Facebook page. I’m sure we’ll get something fun out of that! What’s her latest post, here in 2016?

Great. Thanks for that. Glad you figured out what the point of social media was.

OK, enough sneering. Admittedly, “Hollywood actor doesn’t get how Twitter works, and then gets her people to post a load of self-promotional guff on Facebook” is literally THE EXACT OPPOSITE of news. There’s no insight to be had there, even if I wasn’t dragging out tweets from 2013.

Still, the thing that really gets me is that from the very moment I first encountered the net, I always put a little piece of myself on there. And plenty of the fun was interacting with others. That’s not something I had to learn, or something which I think is difficult: just came naturally. Of course, famous actors can’t do it quite in the same way, but the absolute lack of anything human on those pages just makes my head hurt.

And crucially: I find it odd that an actor wouldn’t feel the same. Because being an actor is all about understanding people. And having an online presence which is nothing to do with people just feels incredibly odd. Fair enough if you have a job that allows you to be an automaton. But as an actor, I expect… more.

Megan Fox. I don’t understand you. I’m sure you’re gutted about that. Now, do you want to hear about Quatermass edits?

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