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A Guide to Social Media Done Right for Game Developers

Internet

I don’t usually write this kind of thing, but I feel I just have to share this with you. Doing social media for games is hard, and media fragmentation makes getting attention for your product virtually impossible at times. If only somebody would write a clear, concise guide about best practices in order to give your game the edge it deserves in this crowded marketplace.

Fear not. @Origamiwars is here to show you how to do social media right. Rather than just give you a dry list of rules, let’s take a look at how this pioneering account did things. If you’re at all involved in social media in a commercial context, then what I’m about to tell you is well worth your time.

Incidentally, don’t worry that the account is currently called “AppleCustomerService”. There’s some spectacularly clever stuff that this account does later on which will explain everything. Suffice to say that until this morning, this account was called “OrigamiWars”. All will become clear.

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# I had a dream on a backlot… #

Internet

Yesterday was the 16th anniversary of the first episode of Big Brother in the UK. And the Elstree Studios Twitter account saw fit to celebrate the occasion:

The tweet irritated me. Not in a “oh shit, what has 2016 got to offer us now” kind of way. Just a mild irritance, like an ingrown pube, or an itchy bumhole, or Steve Brookstein. It took me a little while to work out exactly why, though.

First, let’s eliminate some possibilities. Anyone thinking this is going to be a rant about how awful Big Brother is should probably go and read another site instead. If you think the show is a sign television has “dumbed down”1, perhaps consider that the beauty of Big Brother at its best is hours upon hours of investment in people… where suddenly, a single look shot across the room means everything. The greatest moments can be the most subtle, and take the most effort to truly get – it demands attention and commitment from the audience. The very opposite of dumbed-down television.

But I digress. A more valid point about the tweet is querying why Elstree Studios made it, when the first two series of Big Brother weren’t shot at Elstree at all, but in Bow, near the 3 Mills Studios.2 Still, let’s give them the benefit of the doubt, and assume that they know that full well, and thought that it was still worth linking to regardless. Fine.

The problems come, however, when you actually take a look at the linked-to video of the first episode. This isn’t an official upload, either by Channel 4 or Endemol. This is an unofficial upload by a fan, taken from a VHS off-air recording made back in 2000. Dodgy hiss throughout and all. And immediately, alarm bells start to ring.

Now, I have no moral problem with that video being uploaded – it’s not like the episode has had a commercial release. It’s perhaps slightly weird that Elstree would associate itself with an illegal upload of a show that they’re currently hosting at the studios – or, indeed, would associate itself with any illegal uploads at all. For a major studio to give out a slightly confused message about piracy is pretty strange in itself.

But that’s not what really bugs me about this. Ultimately my problem with the tweet: it makes the world-renowned Elstree Studios feel… small.

When I think of Elstree, I think of professional kit. As we’re talking about television I’ll skip over trying to romanticise 35mm or something, and instead try to romanticise broadcast quality signals being fibred over to BT Tower. (It gets me hard, anyway.) The image I have of Elstree is one of absolute professionalism – of trained crews working together to provide the highest quality final result it’s possible to offer.

What don’t I think of? Someone recording something off-air onto a manky VHS tape, and then years later sticking it on YouTube with a shitty hiss all over it. I just don’t think that’s something Elstree should be associated with.

If Elstree is linking to any televison programme it has even the slightest connection to, it should be an official, top-quality version of it. Yes, it was only a silly, throwaway tweet for an anniversary… but even silly tweets mean something. There really wouldn’t be any harm in Elstree’s Twitter account just being that bit more professional.

Because without professionalism, and a commitment to a quality end result, we can all just upload shit to YouTube that we recorded on our phones… and there’s no reason for Elstree to exist at all.


  1. I do actually have plenty of sympathy with the idea that too much television considers its audience less intelligent than it used to be, but unfortunately many people who use the phrase “dumbed down” don’t seem to say much interesting themselves – just repeatedly spout cliches. 

  2. Incidentally, see the section on 3 Mills on the brilliant History of Television Studios in London site for the full story behind those studios. 

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The Only Post on Dirty Feed Which Will Ever Mention Megan Fox

Internet

Back in 2013, Megan Fox discovered Twitter:

Sadly, it didn’t last. Her last ever tweet:

Never has the question “What is the point?” been so easy to answer. If you check her profile page, how many people was Megan following? Answer: zero. Nought. 0. Precisely none. If you don’t actually follow anybody Twitter, no wonder you got fuck-all out of it. Following other people and reading what they have to say is pretty much the entire point of the thing.

Still, don’t worry! On her Twitter profile, Megan has helpfully included a link to her official Facebook page. I’m sure we’ll get something fun out of that! What’s her latest post, here in 2016?

Megan Fox Facebook post

Great. Thanks for that. Glad you figured out what the point of social media was.

OK, enough sneering. Admittedly, “Hollywood actor doesn’t get how Twitter works, and then gets her people to post a load of self-promotional guff on Facebook” is literally THE EXACT OPPOSITE of news. There’s no insight to be had there, even if I wasn’t dragging out tweets from 2013.

Still, the thing that really gets me is that from the very moment I first encountered the net, I always put a little piece of myself on there. And plenty of the fun was interacting with others. That’s not something I had to learn, or something which I think is difficult: just came naturally. Of course, famous actors can’t do it quite in the same way, but the absolute lack of anything human on those pages just makes my head hurt.

And crucially: I find it odd that an actor wouldn’t feel the same. Because being an actor is all about understanding people. And having an online presence which is nothing to do with people just feels incredibly odd. Fair enough if you have a job that allows you to be an automaton. But as an actor, I expect… more.

Megan Fox. I don’t understand you. I’m sure you’re gutted about that. Now, do you want to hear about Quatermass edits?

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“Just as soon as the material is produced…”

Internet

Please join me, as we take a trip back in time through to the early days of the web. Mind your head on that <blink> tag.

Old websites which have (brilliantly) managed to cling to being online have been endlessly discussed; the Warner Bros Space Jam site from 1996 is the classic example. Abandoned projects online are nothing new either, although they endlessly fascinate me. The saddest example I can think of is the Save TV Centre Studios campaign – last updated in 2013, with absolutely no admission that hey, it didn’t work out, but they tried their best.1

I think I may have found the most perfect combination of both, however. Behold: Exposure, “The How-To eZine Covering The Art Of Illusion”. Oh, it’s all there. Six illusionists listed on the front page, all promising to give their secrets… only two of which are links. And when you visit the David Copperfield section, you’re greeted with a list of all his tricks… precisely none of which are clickable, or have any content whatsoever. In fact, there is only one single piece of content on the entire site.

But the real beauty comes when looking at the What’s New page. Please forgive me if I just quote all of it.

October 9, 1997 – EXPOSURE gets an overhaul. A new home page now shows some of the magicians that will be featured. Although David Copperfield is an active link, there are no illusions available for viewing – just a list of his television specials with a sub list of the illusions in each special. The illusions will have active links just as soon as the material is produced. The David Blaine link now includes an illusion breakdown of his recent television special, Street Magic. At this moment, the only available illusion is the Balducci Levitation. Others will be made available just as soon as the material is produced.

September 15, 1997 – EXPOSURE goes online, thanks to free web hosting from GeoCities. The Balducci Levitation is the only illusion available.

Yep, that’s it. A grand total of two updates… both done in 1997. Nearly 19 years ago.

And that’s odd. A site going online in 1997, having a total of two updates, and then being swiftly abandoned wasn’t exactly rare. But the fact the site is still online certainly is. Even more weirdly, the site was obviously originally hosted on Geocities, which has obviously long since closed – but the author bothered to find new hosting, buy a proper domain name for the site, and then continue to do nothing else with the site. Not even remove the little Geocities GIFs. Just to make things even stranger, through checking archive.org it appears the site had some inconsequential changes made in 1999, but the currently online site is an earlier version!

A bit of research indicates that the domain name was bought in 2005, although it seems to have only been active since 2010. Geocities closed in 2009. So it seems that the site was created in 1997, sat idle on Geocities for years until Geocities closed, then moved to its own hosting… but still with no updates whatsoever.

An old site falling off the web is a shame, but understandable. An active site moving hosts and continuing to be updated is understandable. Even an inactive site which has a huge archive of material moving hosts and staying online is understandable. But a website with no content, which is never updated, suddenly moving hosts after years, but still completely abandoned?

That’s just weird. Maybe someone’s got a magic trick up their sleeve and are just playing a really long game.


  1. I have never abandoned a project online, of course. 

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The New Journalism

Internet

Boing Boing’s entire article:

“This inquisitive fellow was unable to keep his hands off a delicate museum piece hanging from the wall at the National Watch & Clock Museum. After breaking it, he lost interest and walked away, leaving his companion to clean up the mess.”

Description on the video, posted directly by the museum itself:

“This is why we beg and plead with our visitors to please refrain from touching objects in museums. The couple did notify Museum staff immediately.”

A few points:

  • So in fact, after breaking it, the guy didn’t “lose interest and walk away”, but actually went to notify museum staff. Which means Boing Boing managed to get the story entirely wrong.
  • Getting the story entirely wrong is especially impressive when it consists of just two sentences and an embedded video.
  • From this, I think we can safely say: not even bothering to read the description attached to a video when you intend to write something about it is not recommended practice.
  • The incorrect information has been pointed out in the site’s comments, but the article has not been corrected or updated to reflect this.
  • Oh, and the article is a duplicate of one posted on the site two and a half weeks before. Except that the original piece got the details correct.

Still, aside from that, excellent work Boing Boing.

Oh, and did I mention that the writer of the piece works as a Research Director?

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Mouthbox Redux

Internet

Just over a year ago, I wrote about a TV review site called Mouthbox. The short version of that piece: I noticed a rather odd practice where the same reviews were simply being republished with a new date, rather than new reviews being written. Not the journalistic scandal of the century, it must be said, but it amused me at the time.

Over the past year I’ve given the site an occasional visit, and noted that no more reviews have been posted. (Or, indeed, re-dated.) Still, a blog not updating for a year is hardly worth a follow-up article. However, recently something has changed on the site. No, I’m afraid it’s not a brand new TV review. Instead, rather awkwardly, a link to “Panto Scripts” has been added to the top navbar – so awkwardly, in fact, that the navbar splits onto two lines now when the site is viewed at full width. If we trust The Wayback Machine, the link was added between February and March of this year.

So, let’s take a look at what this new link is actually about.

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The Fragility of the Web

Internet

My late-night web browsing covers a wide variety of esoteric topics. Sometimes I find myself looking at the in-depth technical specs of the Evel Knievel pinball machine. Or amazing barely-released Xenomania tracks. Or early versions of toys which ended up becoming Transformers. You get the picture.

The other day, I found myself in a spiral of links about Favrd – an old Twitter favourites aggregator run by Dean Allen1 which was shut down in 2009. At the time, Jeffrey Zeldman wrote this poignant piece about how web communities end. And everywhere round the internet, there was the plaintive cry – from Andy Baio, John Gruber, and Zeldman himself: if only Dean had kept the archives of the site online.

Pleasingly, however, we’re not left in the dark as to his motives. Dean answered these criticisms in the comments section of Zeldman’s blog. Hang on, I’ve got it here, it’s linked to on Daring Fireball… oh, wait, it’s gone?! Yes, Jeffrey Zeldman got rid of all comments on zeldman.com a couple of months back.

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  1. Dean’s online presence sadly seems to have disappeared entirely. His Twitter was last updated in 2013, and his website is long gone. 

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How the Internet Works #82748293

Internet

The Bodies of Leakin Park, “Hae Min Lee”, from October 16th 2014:

“Maybe my prejudice is showing through but who in their right mind lets their daughter date a man named “Adnan Musud Syed”? Putting that aside, I am intrigued that Mr. Syed is at Cumberland. I could see where he would have spent the first 5 years of his sentence there, since that is where the state likes to send violent offenders first to cool off, however, there is a point in time where an inmate has to grow a pair and face the general pop in Hagerstown. It’s been long enough, Mr. Syed is 28, let’s quit coddling him.”

Serial, Season 1 Episode 10, “The Best Defense is a Good Defense”, from 4th December 2014:

SARAH KOENIG: Reporting this story, I found plenty of examples of casual prejudice against Muslims. One of Adnan’s teachers for example: “Think about what he would have been taught about women and women’s rights.” Another teacher I talked to told me she was terrified at the time that Adnan’s relatives were going to come after her for talking to the detectives. She told me she assumed his parents were evil. On that website that lists all the bodies found in Leakin Park, the author’s commentary about Hae Min Lee’s case is: “Maybe my prejudice is showing through but who in their right mind lets their daughter date a man named Adnan Musud Syed?”

The Bodies of Leakin Park, “Hae Min Lee”, today.1 The section quoted from October 2014 above is entirely deleted. In its place:

“1) I am intrigued that Mr. Syed is at Cumberland. I could see where he would have spent the first 5 years of his sentence there, since that is where the state likes to send violent offenders first to cool off, however, there is a point in time where an inmate has to grow a pair and face the general pop in Hagerstown. Nobody is asking the tough questions as to why he is still in Cumberland, could it be unruly behavior?

2) Sarah Koenig is the most irresponsible self-serving human being on the planet. Adnan Syed is not getting out of prison ever, he’s guilty.”

Whether this change was an appropriate and convincing way of dealing with Koenig’s comments, I shall leave as an exercise for the reader.


  1. Looks like the page was edited on the 7th and 16th of December 2014 – three days and 12 days after the Serial episode was published respectively. 

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Mouthbox

Internet

Having spent yesterday praising a blog about television, today I thought I’d slag one off instead. Always a dangerous game when in the past you’ve published things like the top post on this page, but never let it be said that I am not courageous.

On one of my random click-anywhere-and-see-what-happens jaunts on which I waste most of my life, I came across Mouthbox, a “TV reviews & media blog”. Oooh, a a review of House of Fools – I’ll give that a read. I disagree with most of it – especially the part about being “protected from the truth”, also quoted below – but that’s not the point of this post. The part I want to concentrate on is the second half of the following sentence:

“Reeves and Mortimer also have enough friends in high places at the Beeb to be protected from the truth, and a second series has probably already been commissioned despite the glaring problems with this pilot.”

Which is a very odd thing to write, as this piece was published in March 2015… in the middle of the show’s second series.

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@ComedyCentralUK: Getting social media wrong

Internet / TV Comedy

Sunday morning, 28th December 2014, and something unpleasant is going down on Comedy Central UK.

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