Odd, because unused TV idents aren’t exactly the kind of thing the Radio Times usually writes about. I mean, I’d love it if it was, but let’s face it: the only reason this article was published is because it’s about Dad’s Army, a sitcom everyone is still obsessed over, despite the fact that It Ain’t Half Hot Mum, Hi-de-Hi!, and You Rang, M’Lord? are all much better.
Enough of my irritating opinions on comedy. I’m here to give some irritating opinions on TV presentation instead. Let’s take a look at the rejected ident in question:
I mean, it’s beautiful. Really beautiful. Very nicely animated, and the inclusion of the Isle of Wight on the 2 really sells it as what it’s supposed to be. In and of itself as a standalone thing, it’s one of the best pieces of TV presentation I’ve seen for ages. It’s clearly made with a tremendous amount of love and respect for the show.
It wouldn’t have worked as an ident in front of Dad’s Army. Not even remotely.
You could perhaps query the inclusion of Nazi symbols on a piece of TV presentation, but that’s not my main problem with it. Nor is my problem covered in the reason the BBC gave for rejecting it:
“Ultimately, however, the BBC decided not to use the homage to those original opening credits. “They said some very nice things about it and it was clearly something that was under discussion for some time,” continues Norton. “However, they told us that they wanted to move away from content-specific idents on BBC2 and wanted more general idents that could serve all programmes across the channel.”
Here’s my problem with it: stop thinking of the proposed ident as a nice standalone piece of video, and start thinking of how it actually would have been used, in front of an episode of Dad’s Army. Just imagine the ident running, the announcer talking over it, introducing the episode… and then going into the actual title sequence, which looks identical. It would be such a weird, jarring repetition of what you’d just seen. Something which looks utterly magical in isolation, would look naff when used in context.1
Linear television is more than just individual elements, slammed next to each other. What the viewer has just seen impacts on what they’re just about to see. And as the various parts of television get ever-more siloed off, seeing the big picture of what is transmitted when everything gets put together becomes more and more difficult. It’s vital that this overview is protected, and strengthened, across all of television.
Otherwise, you don’t just end up with the oddity of seeing a pastiche of a title sequence followed by the real title sequence. You end up with idents accidentally mocking the dead.