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22.09.12

Welcome Home to ITV?

Posted 22nd September 2012

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My first reaction when I heard ITV1 was going to change back to ITV in early 2013 was the same as most presentation fans of a certain era – a collective yawn. Ya boo sucks, who cares what boring old ITV is doing these days?

That is, until a couple of things caught my eye. Firstly, this little tidbit from the Broadcast article linked to above:

“The changes are being led by ITV’s group marketing and research director Rufus Radcliffe, who joined the broadcaster from Channel 4 in April last year. Radcliffe’s in-house strategy at C4 saw him relaunch E4 and More 4, as well as introducing C4’s floating logo idents.”

C4’s floating logo idents? AKA, the best current terrestial idents by a mile? INTERESTING. (Mind you, Channel 4 may be unique in never having a bad identity. Yes, even the circles era. Shut up.)

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01.01.10

Cartoon Network UK in 2003

Posted 1st January 2010

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I’d hoped to make this video rather longer, but today I have learnt one important thing: it’s hard to scrape images off a dodgy VHS without a Time Base Corrector. Nonetheless, it gives a good idea of the kind of presentation Cartoon Network had back in 2003. (It’s very easy to date a video when there are 10th anniversary trails on there…)

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