Recently, I’ve been making my way through the excellent Adam Buxton podcast. And out of all the great jingles, funny stories, and debates about whether you should nick stuff from a hotel’s breakfast buffet, I want to talk about Twitter, like a boring twat.
Let’s focus then, on Episode 20 with Iain Lee from 20161, 26:36 in:
IAIN LEE: If I wasn’t doing this career, I would get rid of Twitter, but Twitter’s a really good tool for selling stuff, for selling, you know…
ADAM BUXTON: Yeah, is it? I don’t know.
IAIN LEE: Well it is… I think here, because this is a brand new radio station, you’re building an audience from nothing, so for me to say to 47,000 people: “I’m on tonight at 10 o’clock and I’ve got Adam Buxton on”, some of those people will listen.
ADAM BUXTON: But if you weren’t on Twitter, I just don’t believe it would really materially affect the way that your show went.
IAIN LEE: I’m going to bear that in mind, thank you for that.
ADAM BUXTON: I just don’t believe it. I really don’t. I mean, I’m sure it’s different if you’re sort of a pop star, or maybe if you’re younger, I don’t know.
IAIN LEE: That’s rude.2
ADAM BUXTON: But I often say at gigs: “Raise your hand if you’re here because I tweeted about this” – two, three hands go up.
IAIN LEE: But those three people, though… loud laughers.
ADAM BUXTON: I mean, they are amazing. They’re the best chaps in the audience.
Of course, Adam Buxton can only talk about his personal experiences, so that’s fine. I’m certainly not saying that he shouldn’t do that.
But here’s my experience. Right down here, when you’re not even remotely famous, I can say that the only way anybody knows about the stuff I write about on here is through Twitter. Looking through my stats, Twitter accounts for the vast majority of clicks I receive.
Take, for instance, my short piece about how I love the churn of television. It hasn’t spread in any particularly meaningful way. But a fair few people saw the link on twitter, liked it, retweeted it, and talked to me about it. My stats hardly went through the roof. But through Twitter, a fair few people read it and enjoyed it. That’s all I really expected from it.
Without Twitter, how would people know about it? I’m not on Facebook.3 Sure, there are potential replacements for Twitter, and stuff like forums, RSS, etc has never entirely gone away. But nothing has the reach and ease Twitter has. If I left Twitter, I’m fairly certain my stuff wouldn’t be read nearly as much.
I’m not obsessed with stats. I don’t care about scraping every single reader my way. Some articles I actually write almost entirely for myself. But for some pieces, “people read and enjoy my stuff” is nice to have.
Just because you have a certain profile, never forget how useful things like Twitter can be for others.
* * *
All the controversy last month to do with Jack Dorsey and Alex Jones – leading to Jones’ eventual banning – has weighed heavily on my mind. I’m not about to recount it all here; you probably know it all anyway. Click the links and read if you don’t, I’m not your mum.
Out of all of that nonsense, for me it was Dorsey going on The Sean Hannity Show to defend himself which seemed to me to indicate… shall we say, a lack of good faith. That would not have been my choice of outlet.
And I’ll admit it: through it all, I seriously thought about leaving Twitter. In the end I decided I couldn’t, for various reasons, but chief among them is what I talk about in the first part of this post. We can wax lyrical about RSS all we like – indeed, I’ve put some new, more obvious links to Dirty Feed’s RSS feed in the navbar – but it’s just not where my audience is, at least right now.
Still, it was fun watching people get outraged, say they were leaving Twitter, delete all their tweets… and then slowly crawl back. To take just one very prominent example: Matt Haughey made a big deal of leaving Twitter, and yet is still bloody tweeting.
I have a great deal of respect for anyone with the moral scruples to leave Twitter. But if you’ve announced that you’re going, then Just. Go. You don’t get to performatively leave the service and have people cheering you along… and then still get all the benefits of sticking around as well.
Just make a decision.
It isn’t a game show crossed with a sitcom, of course.
Oh, Hat Trick might have tried to sell it like that. It was the line used in all the pre-publicity. But the word “sitcom” simply oversells the narrative element of Cheap Cheap Cheap. If people really tuned into the programme expecting a sitcom, no wonder they were disappointed with what they saw.
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Late last year, I took a month off Twitter.1 No fuss, no drama, no attention-seeking. Just a short tweet saying I’d be back soon, which I was. Among other things, sometimes the news agenda simply becomes a little too much in my feed; considering my job involves watching the news endlessly for a living, I consider the move practical, not ostrich-like. I get more than enough of that stuff elsewhere.
I did, however, use the time away to perform a little experiment, based on something I noticed the previous time I took a little break. When I disappeared, my tweet count was bang on 70,000 tweets. (A move that tells you an embarrassing amount about how my brain works.) But what was my tweet count when I returned?
26th October 2017
21st November 2017
69,964. A difference of 36 tweets. But why? I hadn’t deleted any myself. Surely I should have exactly the same number of tweets when I returned? Is Twitter just really bad at maths?
In order to find out, I downloaded an archive of my tweets just before I took my month’s break, and downloaded another archive when I returned, so I could compare the two and find out what was missing. You may think this was a ridiculous thing to do. I would say it is entirely consistent with the kind of person who decides to get to exactly 70,000 tweets before they take their planned break from Twitter.
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Short version: you should all be listening to Jon Wolfert’s live Rewound Radio show (Sundays, 3pm ET, 8pm BST), full of great 60s/70s music, and loads of talk about radio and advertising jingles.
Long version: why would you want to do this?
Well, I’ve talked before about some of the reasons I love jingles, but hey – I’m just a fan. Jon Wolfert is president of JAM Creative Productions, who have made some of the finest jingles ever made… and also just happens to be the biggest jingle fan in the world. There is literally nobody else in the world who knows more about jingles than Jon. And listening to people talking about stuff they know and love is one of my favourite things in the world.
And he can bring the history of jingles to life in a way I’ve never heard anyone else do. Here’s one of my favourite examples from recent weeks – an eight minute segment from his show, on the topic of 1960s soul jingles:
Download “Rewound Radio (12/08/18) – Soul Jingles” (8MB MP3, 8:32)
Jon takes what could have been a difficult subject, and brings out a fascinating tale of not only music, not only radio, but of history, and people. Every jingle has a tale behind it, and nobody can tell those tales better than Jon Wolfert.
Rewound Radio, Sundays, 3pm ET, 8pm BST. Three hours of jingle fun, and loads of great music too. You can’t go wrong.
Here ends your public service announcement.
Earlier this year, a well-known web rascal died.1 I didn’t know him. I didn’t even really like his writing, despite it being much lauded; I found it a little pretentious, and prone to sweeping judgements. I have no reason to write about him. His death is none of my business.
Except: I can’t stop thinking about it.
It’s gone, you see. All his writing: he deleted it from the web years ago. So when his death was announced, and people across the world went to look for their favourite posts to remember him by… they weren’t there. None of his sites were still online. Sure, people went scrabbling around on the Wayback Machine to find his stuff again, but however amazing the Wayback Machine is, it isn’t perfect at preserving sites. For a guy who cared so much about how the web looked and felt, and gave attention to every detail, to see people being forced to link to the equivalent of a dodgy photocopy was… well, a shame.
Don’t misunderstand me: I’m not criticising him, and his specific situation. (There are particular reasons for this which are not necessary to go into here.) This isn’t really about him, in fact.
It just made me think. When you die, unless you were a right nasty piece of work, people will want to remember you. In years past, aside from the famous, that might only have been family and friends, gathering together and flicking through a book of photos. These days, if you live your life online, you might have people who read your nonsense who live halfway across the world. For that nonsense to just disappear into the ether means that when it comes for people to mourn… they can’t remember you in the way they would have liked. It’s the equivalent of chucking that book of photos onto a big bonfire.
When I die, I want to leave as much of myself behind as possible. Eventually, I’ll fade, as everything does. But I don’t want that to happen before it has to.
On the 30th July, I went to see The Lenny Henry Birthday Show recorded in TC1 at TV Centre. The following are a few notes from the experience. Nothing too spoilery, if only because my brain has an innate capability for forgetting the funniest of jokes precisely 10 seconds later.
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Back in April, Twitter started grouping responses to news stories together in your timeline, in a determined attempt to annoy you as much as possible. Now, they seem to have gone one step further. Take a look at what appeared in my timeline today:
Responses to actual tweets, all grouped together. Annoying enough, you might think, seeing as it’s one of the most lame-ass tweets anybody has ever posted in the entire history of Twitter. (Luckily, all the replies were pointing this out.) But that’s not what I’m complaining about.
What I’m complaining about is that it happened despite this:
Yes, @IL0VEthe80s blocked me two years ago, because I was mildly sarcastic to them. In which case: why the hell did their ludicrous tweet suddenly show up in my timeline? It surely doesn’t matter whether it’s a normal retweet, or Twitter’s weirdo “Tweeted about this” nonsense – if an account has blocked me, I should not be able to read their tweets.
And sure, it doesn’t matter in this instance. I was a little rude because their account is shit, they blocked me, we all move on. But if you’ve blocked someone for rather more serious reasons, then it really could matter. Once you block someone, you really need to be confident that person will see none of your tweets. You don’t need me to list all the circumstances where someone you’ve blocked seeing your tweets would be a terrible thing to happen.
Twitter protests that they’re really trying when it comes to dealing with abuse on their platform. But – alongside a million and one other indicators – things like this prove that they aren’t thinking about it nearly enough. They’ve rolled out a brand new feature, without taking into consideration the very fundamentals of account blocking – a hugely important safety feature of the platform. It should have been one of the first things that was thought of. Seemingly, it’s slipped through the net.
It really doesn’t feel like Twitter gives a damn about this stuff, does it?
BBC News, ‘Netflix effect’ poses challenge to British TV’, 18th July 2018:
Video streaming services such as Netflix and Amazon Prime now have more subscribers than traditional pay TV services in the UK, new data from Ofcom has revealed.
The media regulator says British TV will have to change the way it operates if it wants to compete with the internet giants.
Sharon White, Ofcom’s chief executive, says: ‘We’d love to see broadcasters such as the BBC work collaboratively with ITV, Channel 4 and Channel 5 so that they have got that scale to compete globally, making shows together, co-producing great shows that all of us can watch.
“I think it would be great to see a British Netflix.”
* * *
BBC Media Centre, ‘BBC announces changes to political programming’, 12th July 2018:
The BBC has announced changes to its political and parliamentary output to improve its digital coverage, better serve its audiences, and provide more value for money.
The changes include:
A changed schedule for BBC Parliament: the channel will still broadcast live and replayed coverage of Parliament and the devolved parliaments and assemblies, but will no longer make bespoke programmes and will not air in the weeks when the UK Parliament or the devolved Parliaments and assemblies are not sitting.
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Back in September 2016 – two months before Donald Trump won the election – I read a Twitter exchange. A Twitter exchange involving someone who worked on one of my favourite TV shows at the time, and was well known in the fan community for giving up their time to talk to fans.
A Twitter exchange which I can’t stop thinking about.
Somebody had compared Donald Trump to Hitler, you see. And this person didn’t like it. Oh, they didn’t support Trump, of course. In fact, they didn’t even object to his politics being described as Fascism. But they thought Trump being compared to Hitler was beyond the pale.
“I don’t think the US will allow genocide to happen again.”
“I just don’t like how it downplays the actual genocide that happened.”
And when it was pointed out to them that “It can’t happen here” is, in fact, one of the worst ways to downplay the Holocaust?
“I guess I just have a little more faith in your country than you do. /end”
Of course, in the subsequent two years, there have been endless debates about comparing Trump to Hitler. Here’s the pithiest, from someone who knows. But I keep coming back to the above conversation, because it was when it was really brought home to me how otherwise good people can’t believe when terrible things are happening, before it’s too late. Not people telling me about it, in long, ponderous columns. But seeing it happen before my eyes, with someone I liked.
Then: “I guess I just have a little more faith in your country than you do.” Now: children being forcibly separated from their parents.
Personally, I hope U.S. citizens will risk downplaying genocide. Just on the off-chance they can stop it happening again.
Jonah Nolan1, guesting on the podcast Scriptnotes, Episode #352:
“…I’ve done broadcast TV, and I’d very gotten very used to the sort of endless churn. I liken broadcast TV to getting a tie caught in a shredder. You’re just fucking all in. The prevailing rule of broadcast television for decades was once you’ve got that magic formula, that franchise of cast and characters and the story of the week, you just keep doing that. And I never had any interest in that whatsoever.
I think with Westworld much more explicitly we set out not using the rules of television, because TV has now expanded to fit so many different formats, it’s kind of the Wild West. We looked more at the rules for franchise filmmaking.”
Me? I love the churn. The churn is responsible for some of the best moments of television ever.
* * *
The churn gets you the angriest episode of Frasier ever made. The churn gets you Coronation Street‘s widely-praised storyline about Aidan’s suicide. The churn gets you endless fun on CBBC live links; tons of material, written fast, rehearsed minutes before transmission. The very definition of churn, and stuff which has had me hooting so loudly you could hear me three streets away.
And the churn gets you moments like the Star Trek: Voyager episode Course: Oblivion. Oh, I could have cheated here, and dug up a widely-acknowledged Next Generation classic: Yesterday’s Enterprise, for instance, which was done in such a ridiculous time crunch five people worked on the teleplay just to get the damn thing finished. Course: Oblivion is a divisive episode at the very least, and is rarely considered one of the best Trek episodes ever made.
But it’s a fascinating example of what the churn of television can create. The story of an entirely duplicate Voyager crew, which would never exist if Voyager was a carefully-plotted, 10 episodes a year kind of show. It’s a sideshow – the kind of episode which has many people asking “Who cares – they’re not our characters.”
Or put another way, it’s Voyager having the freedom to say: “What the hell, we’ve got 25 other episodes this year – let’s just do something weird and see what happens”. An episode so nihilistic it barely feels like a Trek episode at times, as our duplicate crew go unremittingly towards their destruction, through no fault of their own. And yet the episode is far from pointless; it’s about the need to be remembered, for your life to mean something. As co-writer Nick Sagan puts it: “it’s about loss and remembering, death and grief.”
I love it to bits. And we owe its existence to the churn of weekly television.
* * *
The churn is “Shit, what the fuck do we do this week?” – and coming up with an answer. Sometimes, the answer is crap. Sometimes, it’s merely fine.
But sometimes, it’s amazing. And you can end up in places it’s difficult to get to with your 10-episodes-a-year, we’re-really-just-one-long-movie-style plotting. Not necessarily superior places, not always. But places we may never otherwise have gone.
As ever: let’s embrace all the different ways we can make television.