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By John Hoare. Read about the site, visit the archives,
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26.11.18

Buried.

Posted 26th November 2018

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Dear Reader,

I try not to patronise you too much on here.1 I write the literal opposite of clickbait. While it’s lovely when something I write gets a few clicks, chasing that leads to utter madness. Writing Dirty Feed is supposed to be fun.2 However, I have to confess that sometimes an element of… calculation comes into the timing of what I publish. So it was with my collection of April Fools jokes played out in the pages of old BBC Micro magazines, published on the 1st April, because… of course that’s when you publish it. And I thought it was something that might gain some traction and find a little bit of an audience.

So I sent it out there, back in 2015. And it did… fine. Not spectacular numbers, even for this site – I thought it’d do more – but fine. I linked to it a few times on Twitter in subsequent years, updated it a little in 2017, and job done.

Until something interesting happened over this last weekend, that is. The piece got linked to in the latest b3ta newsletter. And just take a quick look at my stats for the April Fools article, especially the number for this month:

April Fool stats. April 2015: 255. November 2018: 559.

More people have just read (or at least clicked on) the piece than at any time previously. In fact, over twice as many people have read it this month than back in April 2015, when it was originally published. This was a piece designed to be linked to on April Fools Day to get a bit of interest. b3ta get hold of it just now, nowhere near April Fools and… bang.

You can never tell how stuff will end up being read. All my careful planning meant nothing.

And all this is exactly why I keep bleating on about keeping the archives of what you make online. If I’d yanked that piece offline after a year, for whatever reason, it would have lost the majority of people who ended up reading it. As it was, it was just sitting there… waiting to be discovered, and to have a little moment in the spotlight. Just a little moment – it’s not like it racked up thousands of hits. But that’s fine. I don’t need a piece to get thousands of hits.

Because I love people reading my old articles full stop. I think of Dirty Feed as an archive. What’s on the front page isn’t the most important thing about the site. It’s what’s buried in the archives which makes me happy.3 And my favourite thing is when someone tells me they’ve just spent ages in the archives, clicking around on things which looked interesting to them. I think of the site as a complete entity: the last ten posts are a tiny part of the whole.

There’s far too many things competing for people’s attention these days. Even if it’s a piece I’m really proud of, there’s no guarantee people will react to it straight away. But that doesn’t matter. It can just sit there… waiting. Some of them will be found eventually. And that’s enough.

If you found this piece and enjoyed it in 2028: hey there. I love you.


  1. I just failed with that sentence. 

  2. Although I often don’t find writing that much fun, which means I’m exactly as brilliant a writer as Douglas Adams. 

  3. I should probably do a better job highlighting some of that older stuff; the best of link in the navigation is fine, but not enough. I should get round to finishing the random selected articles feature for the front page, really. 

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