The other day, a tiny logo blew my tiny mind.
As I was watching the very first episode of Who Wants to Be a Millionaire? on YouTube1, the following popped up at the end of the show:
Firstly, apologies for Chris Tarrant’s face there. He looks like a ghost that’s getting sucked off. Secondly: is that the 1989 ITV generic logo I spy there? Surely that look had long disappeared by the time WWTBAM was aired? The look I always remember associated with the show is the yellow and blue identity:
Clearly not, though the crossover was in fact very tight, just like your mum. The first episode of WWTBAM? was broadcast on the 4th September 1998; the blue and yellow ITV logo was launched on the 5th October 1998, just a month later.
It’s very easy to forget quite how long that 1989 generic logo survived; no way would I have said it was still being used on a network programme in 1998. In my head, the ITV of 1998 is very different to the ITV of 1989, as shown in this launch promo:
The appearance of this logo in WWTBAM? feels almost like a missing link. And an unpleasant reminder that yes, even the late 90s were a rather long time ago now. Shit.
To make us feel a little better about that, then, there is another reason why seeing this logo pop up is so surprising – and it speaks to how TV subtly rewrites itself. If you look at the Challenge repeat of the first episode of WWTBAM?, the section featuring the 1989 ITV logo is cut entirely. Not because of the logo itself – but simply because it’s on during the section where Chris Tarrant is asking for contestants for the show, and that wasn’t an appropriate thing to air in a repeat.
Understandable, and something needed to be done to this section to avoid misleading or confusing the viewer, but perhaps a little frustrating. As it is, a tiny slither of TV history is lost with this cut, and that’s somewhat unfortunate.
No wonder we lose track of this stuff so easily.
There are two people in this world: people who entirely understand why I would want to watch the very first episode of Who Wants to Be a Millionaire? on YouTube, and those who don’t. ↩