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08.03.14

# WABC-FM, New York… #

Posted 8th March 2014

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It’s 1969, and America’s ABC FM group needs some new jingles.

“I conferred with Harry Sosnik who was the director of music at ABC, and he said: ‘You know, what we could do is do our own jingle package in London. You know, we might get some cool British sounds and since that seems to be a big part of the rock scene…’ So we packed up, went over to London, went to Marble Arch studio and had a big huge orchestra there all ready that Harry had arranged for, and then we started auditioning lead singers to do the jingles. And this young fella comes in with tattered clothes, an audition disc and we put it on the turntable, played it, and boy, he sounded pretty good…”

— Allen Shaw, head of ABC FM group, 1969

The name of that singer? The answer may interest you, even if you’re not that into jingles. Take a listen to this. Or just look at the filename, of course, but that’s not half as much fun.

(All courtesy of a certain Mr. Jon Wolfert, who originally posted it on JingleMad. There’s some more background information over there, for those interested.)

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