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14.02.12

The Myth of Promoted Tweets

Posted 14th February 2012

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My Twitter timeline:

Screengrab of promoted tweet

Over on the Twitter support site: What are Promoted Tweets?

“A Promoted Tweet will appear in a user’s timeline only if the Tweet is likely to be interesting and relevant to that user.”

Meanwhile, back on my account:

Screengrab showing blocked account

Exactly how is a tweet “likely to be interesting and relevant” to me, if an account has annoyed me enough to make me block them? What bigger indication could I give that, in fact, I am extremely unlikely to find the tweet interesting and relevant?

If you’re going to shove ads into my timeline, fine. But at least be honest about it.

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