From Channel 4 tonight, around 18:45 (via @bohaynowell):
Someone very clever is working in Aldi’s marketing department.
Question: exactly how much will this kind of thing piss off Kellogg’s? Their no doubt relatively expensive slot is completely undermined…
UPDATE (18/01/12): Well done How-Do, for doing what I failed to do and getting proper quotes from McCann (Aldi’s advertising agency), and Kellogg’s. Apparently all a big coincidence. Ah well.